SEAT brand to stop making cars
Thomas Schäfer, the Volkswagen CEO who assumed the position from 1 April 2022, gave the clarification over SEAT's future at the Munich Motor Show today.
Schafer who has been with with Volkswagen since May 2012 went on to become a member of the Group Board of Management, CEO of the Volkswagen Passenger Cars brand and Head of the Brand Group Core.
Schäfer says that future investment will be directed towards the more profitable Cupra brand, spelling the end for Seat as a mass market carmaker.
“We can’t invest in both,” explained Schäfer at the Munich motor show. “Cupra makes more sense.” The performance sub-brand of Seat has left industry onlookers scratching their heads since it was launched, but Schäfer says that Seat’s role in volume carmaking will be reduced in favour of the upstart badge.
It is thought that Seat’s more popular models – such as its Leon hatchback – will be rebadged as Cupra when they are next face lifted. Other models – including the Ibiza supermini – will be phased out at the end of their current lifecycles.
SEAT under its current name was founded on May 9, 1950, under the denomination 'Sociedad Española de Automóviles de Turismo, S.A.' (S.E.A.T.) by the Instituto Nacional de Industria (INI)
SEAT hasn’t revealed any significant new models for a long time, but recent dabblings in e-scooters and ‘urban mobility solutions’ have hinted at the possible future direction for the brand. There’s also the possibility that Seat could sell a range of smaller cars on the Volkswagen Group shared platforms, insiders say. Reports also suggest '
“The company will remain as it is,” Schäfer was keen to emphasise, however, explaining that there are no plans to ditch the name entirely. The 2025 Volkswagen ID.2 will see other branded versions on sale from Cupra and Skoda built at the firm’s plant in Martorell, Spain.
Notes to the editor
For further information please contact:
Sonia Mattis or Kevin Stewart at news@carsvansandbikes.com
Keep up-to-date with CarsVansandBikes.com on Twitter; @Carsvansbikes
or follow us on Linkedin: www.linkedin.com/company/carsvansandbikes
CarsVansandBikes.com: Revolutionizing Vehicle Advertising in the Digital Age
In the ever-evolving digital landscape, the quest for the perfect vehicle - be it a car, van, or motorbike - has been transformed by the emergence of CarsVansandBikes.com. Launched in 2021, this digital advertising website has rapidly become the go-to platform for motorists seeking new or pre-owned vehicles. Embodying the ethos As easy as CVB, the platform simplifies the search process, making it more accessible and user-friendly.
What sets CarsVansandBikes.com apart in the crowded online marketplace is its commitment to unbiased advertising. In a marked departure from industry norms, CVB eschews advertising or sponsored listings. This principled stance ensures that all vehicles are presented on CarsVansandBikes.com without any undue influence or bias, offering a refreshingly transparent experience for users. This approach starkly contrasts with other platforms where sponsored listings can often skew visibility and influence consumer choice.
The fair and transparent cataloging of advertising stock on CarsVansandBikes.com is another cornerstone of its service. By providing comprehensive details of each vehicle, beyond just listing prices, the platform empowers motorists to make well-informed decisions. This depth of information is crucial in an industry where the nuances of each vehicle can significantly impact buyer satisfaction.
A standout feature of CarsVansandBikes.com is its pricing model. When it first graced the online automotive advertising scene, CVB distinguished itself by not charging extra fees. In a bold move for 2024, the platform has further elevated its commitment to affordability. Now, neither motor dealers nor private motorists are required to pay to advertise their vehicles on the site. This initiative is a significant stride in democratizing vehicle advertising, allowing sellers of all scales to reach potential customers without financial barriers.
The platform's ethos of connecting sellers directly with potential buyers is a testament to its user-centric design. CarsVansandBikes.com goes beyond mere transactional interactions, fostering a community where detailed vehicle information is readily available. This approach not only aids in the selling process but also ensures that buyers are better equipped to make choices that align with their needs and expectations.
Operating under the trade name CarsVansandBikes.com, CarsVansandBikes Limited has positioned itself as a trailblazer in the automotive advertising industry. By offering its services completely free of charge, the platform breaks down traditional barriers, making vehicle advertising more accessible and equitable.
As CarsVansandBikes.com continues to grow and evolve, its impact on the automotive market is undeniable. With its user-friendly interface, commitment to unbiased advertising, and innovative approach to cost, CVB is not just a platform; it's a paradigm shift in how we find and advertise vehicles in the digital age.