Ineos Automotive appoints first 24 dealers in the UK
INEOS Automotive has nominated the first 24 partners across the UK out the first 160 locations to being confirmed in markets across the world.
The rollout, expected to be complete by end of 2022 includes a network of 200 sales and service sites for the Grenadier spanning over 50 countries.
Gary Pearson, Head of UK and MENA for INEOS Automotive said “We have worked tirelessly for over a year to find retail partners in the UK that share our enthusiasm and excitement for the Grenadier”
The Grenadier was named after The Grenadier pub in Belgravia, London. The story reads like this petrochemicals billionaire Sir Jim Ratcliffe was at his favourite watering hole chatting to pals about the demise of the old Land Rover Defender when he said: “Do you know what, lads. Let’s build our own proper 4x4.”……
The 24 retail locations confirmed so far in the UK are:
- Bowker, Ribble Valley
- Busseys, Attleborough
- Cambria Automobiles, Birmingham : Grange Ineos
- Cambria Automobiles, Edinburgh : Grange Ineos
- Car Barn, Beamish
- Chandlers, Belton
- Chandlers, Horncastle
- Compass, Bridgwater
- Day's, Neath
- Denton, Skipton
- Endeavour, Gerrards Cross
- Halliwell Jones, Chester
- Harwoods, Portsmouth
- Heritage, Dorchester
- Heritage, Gloucester
- Hollybrook, Belfast
- Jardine, Colchester
- Jardine, Sevenoaks
- JT Hughes, Telford
- Lloyd, Carlisle
- Ocean, Plymouth
- Sandicliffe, Nottingham
- Northampton, retailer confirmed
- West London, retailer confirmed
INEOS is working with these retailers to set up their outlets and be ready to welcome customers in the next few months. That process includes an intensive INEOS training programme for the sales agents and workshop technicians. The first of the newly nominated sites will open in June.
The aim is for the majority of customers in the UK to always be within 45 minutes of an official sales and service location. The retail partners will form the backbone of the service network in the country, with additional geographical coverage provided by ten selected partners and hand-picked INEOS-accredited Bosch Car Service outlets. All servicing centres in Scotland will eventually support sales and test drive activity, including sites confirmed for Stirling, Kilmarnock and Inverness.
Gary Pearson also said “They understand 4X4 users and their requirements, and have a proven track record for exceptional customer service. Together with these partners, we look forward to providing Grenadier customers with the advice, guidance and support they need.”
Notes to the editor
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